The Wait is Over!!
Mascara is Here!!
Mascara.....How you can use it to build your customer, team and hostess base.
Since I started with Beautycounter, people have been asking about 3 things.....mascara, deodorant and a teen line. Well, as of today, that first piece to the puzzle is here. What can you do to maximize this launch and help to build your sales and team? Here are a few tips.
Make a Plan
1. Make a List/Lists
2. Pick 3-5 of your friends with great networks
Remember, if you did the pre-sale, you invested $19 per mascara, so it is a bit of a loss leader, but could lead to a ton of sales. (Keep track of these as business expenses.)
3. Remember, we sell more than mascara.
4. Do your own e-newsletter
Get your customer list together and send out your own smore or mailchimp, or whichever email program you like. Put your own video in it, use the videos from Beautycounter (more are coming...). Make a compelling offer. Book a girls' night and get a free mascara, or whatever you feel you can afford.
5. Re-Launch your business!!
Schedule an "in home" party with your girlfriends and ask a few of your friends to host one for you! You can do a "Mascara & Margarita" theme or whatever you can think of----make sure you bring our fabulous skin care with you so you can introduce them to some of our Bestsellers.....like Routine Cream Clean Cleanser to take makeup off!!!! And, Vibrant Eye Perfector to keep the skin around their eyes looking fabulous! Ladies LOVE to play with products!!!!! And, you can offer them a free mascara for hosting a party in their home! Again, like Brooke said, make it casual......"Hi Terry! How about I bring over my products and you get a couple of girlfriends and we do a margarita and mascara night????" Don't say "party"...."social"....it makes people feel like their skin is crawling and it's too much work for them! Keep it light and fun!
6. Use it to Sponsor!!
Use this launch as a sponsoring tool!!! Look through your list and reach out to business savvy or makeup loving friends. Now is the time to ask them if they want to be part of your business and help you get this mascara launched! You will also find as you do your FB parties that some of your hostesses will get very involved in the parties! When you see someone really participating----that is someone who very well could join your team!
What I used to do is reach to her and say, ".......um....I don't know if you know this, but you are already doing my job and you are sooooo good at it! Have you ever thought of doing something like this??"