1977- 1994


75% of millennials want the same things as their peers. In other words, they want to keep up with their friends' possessions. Whether it be cars, clothes, or even houses.


25% of milennials have to deal with bill collectors.

General Facts

Buy for long term

Politically independent

Diverse Racial generation

Less trusting of others than other generations

Work Characteristics

  • Used to working in teams
  • work well with diverse coworkers
  • Have a "Can- Do" attitude
  • Look for feedback constantly
  • Seek leadership
  • Like even structure
  • Optimistic