Logos
Overview of the rhetoric
What is Logos?
Logos is a Greek word translated to mean "reason" or "explanation". It is a mode of persuasion used to effectively persuade the audience in the form of statistics, facts or any type of truths.
When do you use it?
Logos is best used when the speaker wants to persuade the audience with definite data. Other opportunities where the logical appeal, can come in handy is when the claim must be backed up and reinforced with relevant envidence.
How do you use Logos.
Commonly, logos is used in the form of qualitative and quantitative reasoning. Quantitative data is the information written down in quantities, however qualitative pertains more to the quality, so it is describe in words. Before using this skill, the information must be factual and credible regardless which type of reasoning chosen to express it in. The information must go along with the central idea or claim. Afterwards, it can be used and is a correct form of logos.
Why do we use it?
The central reason for logos is to have evidence that can support your assertion or claim. What separates logos from other rhetorical appeals is that it makes the evidence very stable and concrete. Facts will always be facts, logos will always be logos, there is no disputing logic and accurate proof. In the end the argument will be stronger and can effectively make the audience see in your light.