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Digital Marketing Tips For Small Business Owners
Promoting a small business online can be difficult, especially if you do not have space in your budget for a dedicated marketing team. Most of the digital marketing tips that you will find online focus on large businesses that have substantial budgets for content creation and Pay Per Click marketing campaigns. If you do not have that luxury then you will need to get creative in your marketing efforts.
The good news is that when you are posting content online, no-one knows whether you represent a huge brand or a bedroom business. You can use this to your advantage to create some buzz about your brand, even if you are the only person in the "advertising department". Start by registering your brand name on all of the major social networks, even ones that you, personally, would prefer not to use. Fill out the profile completely, and add your company logo to it. Consider linking your accounts across each network, so that major announcements get posted to all of them.
Once you have your social networks set up, start talking to people in groups that are related to your business. Do not spam. Instead, share relevant news (even if it has nothing to do with your business), answer questions, and be friendly. Engaging with the community is one of the most valuable digital marketing tips that anyone will ever give you, and is an incredibly effective way of attracting attention to your business. You should aim to post 12-15 "engagement focused" updates for every marketing post that you add to your Facebook or Twitter accounts. This will position you as a valuable expert in your niche, and make people more likely to respect what you have to say. Social media marketing is the simplest form of digital marketing, but it costs nothing except a few minutes of your time, and it can be incredibly effective.
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