Marketing Director

@Donde Fashion

NYC

Donde Fashion, the intuitive visual search powered by AI technology is looking for an experienced Marketing Director to lead its marketing and communications efforts.


If you’re interested in building a brand and community from the ground-up, keep reading!


The Marketing Director will be a key stakeholder in the company’s strategic growth, working cross-functionally with the company’s product, engineering, design and senior leadership teams to drive growth and engagement.


Responsibilities:


  • Setting the positioning, marketing tone and creative direction of the brand based on a strong understanding of customer behavior, analytics, user experience and marketplace dynamics.
  • Driving customer acquisition and retention in a data driven disciplined way.
  • Building and managing a marketing organization that includes affiliate, retention/email, social media, public relations, influencer relations, co-marketing partnerships, SEO, SEM, and ASO.
  • Measure and report performance of campaigns.
  • Manage and expand relationships with external partners.
  • Innovate to drive improvement by leveraging the latest technologies, analytics and optimization processes.
  • Work with the product team on optimization of landing pages and conversion path.
  • Motivate and develop the team; set up team for success.


Requirements:


  • 7+ years of successful track record leading and growing a consumer brand
  • Proven ability to drive innovative and effective marketing programs that generate results.
  • Expertise in leveraging, influencing, navigating, and building partnerships across internal and external teams.
  • Strong sense of brand and voice; the ability to harmonize message across multiple channels.
  • Resourceful and proactive in identifying problems and finding solutions.
  • Outstanding verbal, written and presentation skills.
  • Proven ability to manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment.
  • Preferably holds relationships with media, influencers and key stakeholders in the fashion, publishing and ecommerce industries
  • Bachelor’s degree in Marketing or related field


Interested candidates: Please send resume to Liat Zakay at liat@dondefashion.com.

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