My is article dedicate my beloved Family members & Specially


In the world of today, media study has become as necessary as food and clothing for
education sector specially private sector universities. It has played significant role in
strengthening the society. Media study is considered as "mirror" of the modern society, infect, it is the media which shapes our lives.
The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.
The role of media study has become one way of trading and marketing of products and prejudices. The media study claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is in charge of:
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society
Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.
Media has had a bad effect on a generation, mainly because; youth is strongly influenced by media study. Teenagers and children wish to follow the people, who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!
These are the things which get into Young civilian minds!
The media study affects people's perspective. Too much intervention of media in
everything is a matter of concern. Media study can be considered as "watch dog" of political democracy. Through the ages, the emphasis of media on news has camouflaged. Media these days, \dtries to eye the news, which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass Media study s that serves to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other, they get onto the minds of the viewers and in this ways many a times, important political, economical and sociological news get neglected and gradually, lose their importance!
No doubt, media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately, media study these days has become a COMMERCIALIZED SECTOR, eying the news which are hot and good at selling. The goal is to gain the television rating points.
I believe, if the media study identifies its responsibility and work sincerely and honestly, and then it can serve as a great force in building the nation.
Muhammad Farrukh Nadeem
Superior University Lahore