Pathos
By Liam Foley
What is it?
Pathos is one of three rhetorical appeals. Pathos is the appeal to an audience's emotions. It can be anything that is persuasive by provoking emotions such as happiness, sadness, fear, etc.
When and why is it used?
Pathos, like the other rhetorical appeals, is used mostly in speeches. It is also used a lot in advertisements or persuasive papers. Writers and speakers use pathos to appeal to the audience's emotions, such as making the audience feel bad and be persuaded. This appeal is very persuasive and is used to persuade others.
How is it used?
Because it is an appeal to emotions, pathos can be used in many different ways. For example, pathos can be used by showing kids really happy while using a certain product for advertisement and that will provoke a positive emotion. Or speakers can give sad statistics to provoke negative emotions and that will persuade people to want to change.