Y.U.M.M.I.E.S.

Young Upward Mobile Mommies

Market Segment Profile

Geographics

  • Location -

Demographics

  • Age - 18-28
  • Family size - 2-4: Mother and child(ren)

Psychographics

  • Lifestyle - On-the-go, busy, rushed
  • Interests - Being with children, relaxing

Behavioral

  • Usage rate - Rarely, little alone time
  • Features desired - cheap, simple, durable