Popular Forms of Sales Promotion
Sampling is where the company will give you free samples so you can test their product. They are betting that after you try their product you will then buy it
Point of Purchase Displays
A display located next to a check out counter in a grocery store is an example of this type of marketing technique
It is a one time event that will bring people into the stadium such as free bat night at a baseball game. Another example is firework night at a football game
Discounts that a store gives you to use so that you come into their store and buy their products.