Careers in Public Relations
Senior Project by Summer Cassel
Imagination, for coping with present problems and anticipating future ones.
Communication skills, with demonstrable competence in writing.
Personal confidence, for successful face-to-face contacts with individuals and groups.
Sensitivity to other people; both diplomacy and a more-than-ordinary ability to place oneself in the shoes of another are important in public relations work.
Organizing and planning ability, applied to oneself and others; as with many other occupations, managerial skills are invaluable for successfully climbing the public relations ladder.