Public Relations

Katie Teague

What is Fashion PR?

Public relations is a way organisations, companies and induvials communicate with the public and media. A PR specialist communicates within the target audience directly or indirectly through media with an aim to create a relationship with their target market. Examples of what types of ways PR's get the brand out there are; Press release, Newsletter, Public appearances, Social media. PR's can either work in-house for a brand or for an agency. An agency PR will work on several brands, whereas an in-house PR will work for just the one brand. As a PR it is all about developing and maintaining a positive public image but also generate huge editorial coverage.
Absolutely Fabulous PR S03E04

PR jobs are highly thought as a glamorous career choice, but within that career you will not go far unless you have contacts within the fashion industry, THEY ARE A MUST!! Having these contacts can progress you into higher more expensive brands because of the people you know and what you can arrange. From that you will become well known in the industry.


Within this job you will be:

  • Coming up with PR strategies
  • Building relationships with the media
  • Writing press releases and calling around whenever you’re trying to generate publicity
  • Writing reports on media coverage data
  • Overseeing content production (adverts, videos, social media and online PR stunts)
  • Arranging press conferences and events
  • Overseeing market research and working closely with them as a team
  • Bringing in new business opportunities
  • Managing client relationships
  • Overseeing social media PR strategies


Salary:

  • A PR's salary can range from £16,000 - £41,077 per year, depending on which company you work for and whether you are a director or manager.

Qualifications:

  • There are not any set qualifications needed to become a PR. However, most applicants have a degree (although the subject isn’t important). BUT it is important that you have work experience. If you can show an experience of media, marketing, communications or even direct PR then you’ll be in with a much better chance of getting the job. Before looking into a PR job always look into volunteering or internships for different companies. to show employers that you do have experience.
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Tatics of a PR...

PR's will use many different techniques as part of their campaigns to generate coverage;

  • Media Relations such as press calls, selling/seeding news stories, crisis management and media training. Each one of these are a HUGE part of a PR's job in making sure that their brand/company is well known.
  • Writing a press release from the brand and getting it published in certain magazines so it appeals to their target market as well as receiving new customers.
  • Event management- finding out where and when the A-list parties/runway shows are to ensure that your brand is involved.
  • Brand building and partnership with a Celebrity collaboration will make your brand more well known and wanted within the public eye because it has been designed by a celebrity.
  • Sending out samples of you stock to celebrities, getting them to take a picture with it and posting it on social media (Instagram, Tumblr, Facebook or twitter) will not only make your brand more popular but could potentially globalise it.

In-House PR...

  • Focusing on one brand.
  • Play a bigger part in a much bigger unit.
  • Money difference in working for one brand over another.
  • You will communicate more with other internal departments.

Agency PR...

  • You will work over a numerous amount of brands.
  • Working at a distance from your client base.
  • Your role will be strictly PR basis.
  • If you want to be in one department of PR, then an agency can place you into a certain role within a brand.
  • More media opportunities.


Whether you are working In-House or for an Agency neither of them are better than one another but the do have pro's and con's to each of them.