Brand Manager

By: Taylor Shin

Area of Marketing

Advertising (Direct Marketing)

The process of promoting your business in purpose of an idea/product into the marketplace through various forms of media (print, commercials, catalogues, billboards, etc.)

Post-Secondary Pathways

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York University: Schulich School of Business

Program: Business Administration - iBBA

Requirements for Admission:


  • Ontario Secondary School Diploma (OSSD)
  • ENG4U
  • MHF4U
  • MCV4U or MDM4U (MCV4U recommended)
  • And three additional 4U or M courses (no more than two 4M courses)
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University of Toronto

Program: Marketing - BCom

Requirements for Admission:

  • Ontario Secondary School Diploma (OSSD)
  • ENG4U
  • MCV4U
  • MHF4U
  • And Three additional 4U or M courses

Further Additional Opportunities for Business Experience

  • Volunteering at Business Firms
  • Co-Op at Business Firms
  • Internships
  • Online Courses for Business Education
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About Nike

Nike does more than create apparel for the worlds best athletes. It is a place to explore potential, pass boundaries, and push out the edges of what can be. Nike looks for people who can grow, think, dream and create. They thrive in a culture that embraces diversity and rewards imagination. They seek achievers, leaders, and visionaries. At Nike, it is about bringing what you have to a challenging and constantly evolving game.

Job Description

  • As the Brand Manager, you will be responsible for defining and developing the Retail Brand Presentation seasonal strategy and direction.
  • Working closely with production, sales, advertising, and research teams, brand managers ensure all messaging is correctly delivered for their products.
  • You will be responsible for delivering an memorable retail experience across Nike stores, wholesale, and wholesale.com
  • You'll manage and drive the development of the seasonal directives with external agencies in collaboration with Product Presentation, Retail Operations, Training & Education, and Brand Design.
  • You will partner with our retail partners to share information and direction, capture feedback and insights and review and align future plans towards our overall vision.

Job Requirements

  • Bachelors Degree in Marketing, Communication, Business or related field
  • Additional 2 years experience in lieu of degree
  • Minimum of 5 years directly relevant work experience (Retail Marketing, Visual Merchandising) work experience in account marketing, retail space planning, and/or merchandising.
  • Cross-functional integrated marketing experience, strong background in window and in-store marketing
  • Strong brand awareness
  • Strategic planning and business acumen
  • Results-Driven, Proactive self-starter, organized and detailed focused.
  • Excellent English communication skill, written and verbal
  • Retail experience is highly preferred
  • Creative agency experience a plus

Marketing Skills Required

  • Communication- Educates everyone around them about the messages for each product that needs to be conveyed by leading through leadership.
  • Analytical- “How does this affect our brand?” Always determining how the brand is being perceived by social media, ideas/products reputation, etc.
  • Innovative- “What else can we be doing?” Continuously brainstorming how the brand could be improved and increase in success.

Why This Job is Perfect for YOU!

  • Previous experience working in Sales as a Sales Associate
  • In the know of current social trends
  • Start my career in a reputable company
  • Demonstrate my leadership and collaboration capabilities
  • I feel that this would give me the opportunity to utilize my creativity skills and implement my analytical skills into delivering the most effective and successful message for Nike's brand and products.