Developing your Digital Brand . . .

. . . with a focus on getting a JOB!

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Join us for a visit with Rutgers alumna, Naomi House

Rutgers MLIS alumna, Naomi House will discuss . . .

Your digital brand is how you are known and what you are known. An online personal brand is key is becoming essential in the LIS job search as well as in the LIS working world.

Coming from a focus on digital brand strategy for job hunters, Naomi will discuss

  • how social media can help or hurt your job hunting chances
  • what types of jobs and job families MLIS professionals do
  • how resume and application types can be vastly different
  • what tools beyond social media can help you in your hunt
  • stories from professionals in non-traditional fields.

And there's more! Join us early for . . .

  • A photo shoot: A professional portrait photographer will be onsite to take your LinkedIn profile picture. (It's free. Dress professionally!)

  • A pre-event LinkedIn workshop! Sherylanne Meisner of RU's Career Services will offer essential branding tips! (This event will be broadcast for online students.)

Naomi House

Naomi House, MLIS, is the founder and publisher of the popular webzine and jobs list ( formerly I Need a Library Job) and CMO (Chief Marketing Officer) of, a new crowdfunding platform focused on African patrimony, heritage and cultural projects. is a new crowdfunding platform focused on connecting African arts, culture, heritage and patrimony projects with the global community of donors. These projects are hand selected and vetted and doing amazing work! From a cataloging project for the rescued Timbuktu manuscripts, to a dance school in Burkina Faso, a circus in Ethiopia and funding musical films in Mali, T160K is connecting the world with the great work already going on across the African continent.

INALJ was founded in October 2010 with the assistance of her fellow Rutgers classmate, Elizabeth Leonard, INALJ’s social media presence has grown to include Facebook, Twitter and a LinkedIn group, in addition to the interviews, articles and jobs found on In just over a year and a half she’s had over 10.5 Million page hits and helped over 3,000 librarians find employment! Through grassroots marketing, word of mouth and a real focus on exploring unconventional resources for job leads, INALJ grew from a subscription base of 20 friends to a website with over 500,000 visits in a month.

Naomi believes that well-sourced quantity is quality in this narrow job market and INALJ reflects this with many new jobs published daily. She has also written for the 2011, 2012 and 2013 LexisNexis Government Info Pro. She presents whenever she can, most recently to University College of Science, Saifabad (UCSS) & Osmania University, Hyderabad in India, and she was on three panels at the American Library Association’s Annual Conference in Las Vegas; as breakout presenter at OCLC EMEA in Cape Town, South Africa; as a keynote speaker at the Virginia Library Association annual meeting; at the National Press Club in Washington DC; McGill University in Montreal, Canada; the University of the Emirates, Dubai, MLIS program and the University of Hawaii at Manoa.

Naomi was a Reference, Marketing and Acquisitions Librarian for a contractor at a federal library outside Washington, DC, and has relocated to New Orleans, LA. She fixes and sells old houses and assists her husband cooking delicious Pakistani food as well. She is started a new social purpose company,, crowdfunding for cultural projects across Africa, and looks forward to making a difference. She has heard of spare time but hasn’t encountered it lately. She pronounces INALJ as eye-na-elle-jay.

INALJ Webzine

LinkedIn Group

Sherylanne Meisner (our LinkedIn 101 presenter)

As a Graduate Intern for University Career Services, Sherylanne works with students individually to assist with academic and career direction, job searches, interviewing, resumes, personal statements, and cover letters.

In addition to advising, she presents and facilitates various workshops such as “Effective Networking” and “Job Search Bootcamp.” She is excited to share tips on using LinkedIn (particularly, writing your personal summary) since online presence and online networking are so crucial in today’s job market.


6:00-6:45: LinkedIn workshop with Career Services (broadcast for online students), open to on-campus students

6:00--8:00: Professional portrait shoot (dress for success!)

7:00 Welcome to our on-site and online participants

7:10 Introduction and program format

7:15 to 8:15 Naomi's presentation

8:15 Open Q&A

8:25 Closing remarks

Moderator: Joyce Valenza

Director MLIS Program, Rutgers University, School of Communication & Information

Connie Pascal, Doctoral Student, Library and Information Science and MLIS Colloquium Coordinator

Alexander Library, Scholarly Communications Center (SCC)

Wednesday, April 8th, 6-9pm

169 College Avenue 4th Floor New Brunswick, NJ

Contact: Connie Pascal for further information.

RSVPs are enabled for this event.