Our unique keyword, GHOSTVAPE, launched August 1. This allows us the ability to gather data surrounding the mirror cling campaign. As of September 15, eight people had texted GHOSTVAPE to 88709 and 4 were able to get fully enrolled by sharing texting back their age.

Our client success manager at Truth Initiative finds this initial momentum after only 45 days very encouraging! Please keep sharing this excellent resource with middle and high schools in Lancaster County.

We are excited to announce a partnership with the UNL College of Journalism and Mass Communications! Associate Professor Ming (Bryan) Wang, Ph.D., reached out regarding his Advertising and Public Relations Capstone class. Each semester, the class works with clients to produce advertising and public relations plans. The students conduct primary and secondary research, set advertising campaign strategies, produce mock creatives, plan media and PR activities, and recommend an evaluation plan. By the end of the semester, students will provide a marketing plan book of their work and research insights.

This is a spectacular opportunity to work directly with a high-use population to gain insights and media plan content, as well as fulfill our Youth Advisory Board work plan strategies. Sophia and Sadie have already met with the students to provide preliminary information and will revisit them in October. We are excited to partner with UNL and the students to guide our future media campaigns and provide fresh creative input.

You can stop by the office and pick up a shirt, or we would be happy to hand deliver you one! Stop by or fill out this request form for your special delivery. Thank you for your continued support in the TFLC efforts to make Lancaster County a tobacco-free community.