Sales leads help the sales rep

More succes in less time

The salesman would be dead without leads

Arthur Miller wrote a play about it, but today was a traveling salesman has only smooth talk and a smile when thinking to sell. Today in order to be successful salespeople need qualified leads to be successful. Previously you could still sell like salesman at the door with various products such as vacuum cleaners. Today this no longer succeeds without the customer being actually convinced and the customer is empowered and better informed. Thereby the salesperson must know more about the product and service they wish to bring to the man or woman. By communicating via a neat web shop, website and social media, the customer can notify the right products that meet the need. Then the customer is looking for the cheapest and most reliable supplier. Service sensitive items are therefore still bought more in a 'bricks ' shop. There you will find salespeople who can explain the product and possibly maintenance. You can finally buy a TV at a web shop, but what do should you do when the appliance breaks down after the warranty? Then the cheap television suddenly becomes an expensive television, because it must be sent back.


The salesperson, who is successful today, achieves this in conjunction with a sales team. Through one of the marketing channels a lead has come in and these may need to be sometimes physically observed. This starts with qualifying whether a customer is going to need a sale or an information request. The information request is processed and can be monitored by the inside employee to determine whether there is a shift towards sale need. To simplify the process of lead generation, many companies are into outsourcing the lead generation. Therefore they pay for readymade leads, which also mean an improvement in efficiency.